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House Cat Productions is a Nashville, TN based web design, seo, and internet marketing company. We specialize in Wordpress SEO, but are available to work on any type of site.
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Some of the services we provide: Web Design, Graphic Design, Web Hosting, PHP, Javascript, Flash Design, SEO, Internet Marketing, Search Engine Submit, Standards Design, XHTML/CSS Design, MySQL Database Work
The Second Long Tail
Posted on April 6, 2008
Filed Under Blogging, Internet Marketing, SEO | Leave a Comment
I want to discuss an approach I use, that I call attacking the second long tail. Its an approach I’ve been using and have had some luck with, and think that I should share it. People like Court and Vic have been very helpful, so I hope I can give back a little.
The Long Tail
Many SEO’s attack niche sites. The reason for this is that we’re marketing long tail keywords. The long tail can be explained easily with a graph.
Ok, so the red area are common / high search / popular keywords. They’re terms like “credit card” or “real estate”. They’re very generic and usually the first words that come to mind when you are a newbie. Now, people like Court and Vic teach niche marketing. This is basically just attacking the tail of this graph. This is useful because the keywords have less competition, and it is easier to enter the market. The second advantage, is targeted traffic. You know EXACTLY what they’re looking for. To further explain this idea of long tail or specific niches, let me show you a list.
Keywords / Searches
Credit Card ———————– 3323
Visa Credit Card —————– 201
Student Visa Credit Card ——- 42
Now, see how it gets more specific, but fewer searches. Credit Cards would be a bad choice, but Student Visa Credit Card, would be a much better choice.
Ok, now you want the new stuff right?
The Second Long Tail
Now, lets say we follow Court’s advice, and we target a specific niche and use his Keyword Sniping Theme. We get the site all set up, etc. Lets say we picked: “Student Visa Credit Card”. Its fairly specific, a long tail, and a niche.
Now, I want you to consider this. Consider your niche as a whole sub economy! And place your keyword at the HEAD of the Long Tail graph.
The point is that there is a second long tail available within your own niche. Its a sub-niche and ultra-specific. The point of this post is to help you guys target this second long tail.
Let me show you the second long tail:
Keywords / Searches
Student Visa Credit Card ——————— 42
Visa Student Credit Card Low Interest ——– 11
High School Student Visa Credit Card ——— 7
Now, here is the goal. Your site overal all should have a focus on your main keyword, which is a long tail. BUT, you should use your pages to target the second long tail! Each one of these can be used to bring in very targeted traffic and increase the over all authority of your site!
Finding Your Second Long Tail
Installing BANS on DreamHost
Posted on April 3, 2008
Filed Under Hosting | Leave a Comment
I broke down the other day, and got BANS. It stands for Build A Niche Store, and is software for an ebay store. I’m not trying to sell you BANS, I’m not even going to link it. Google it.
But, those of you who are trying to install it on DreamHost will run into issues. I love Dreamhost, but they have a few issues.
Make BANS Work On Dreamhost
- When setting up the domain you’re going to use. SELECT PHP 4! Not 5. You need to run it as PHP 4.
- Log into your admin panel. Click the setup link at the top. Scroll to the bottom. You’ll see a drop down box labeled SWITCH at the bottom right. Change it to CURL.
Those two things should deal with any BANS issues you have on Dreamhost.
Wordpress 2.5 Multi File / Multi Image Upload Fix
Posted on April 1, 2008
Filed Under Blogging, Wordpress | Leave a Comment
I just installed Wordpress 2.5 on one of my blogs, but quickly found that the new multi-file / multi-image upload feature did not work. I can select multiple files, but it won’t upload but one at a time.
I found a fix for it on the Wordpress forums.
First, update Flash. Make sure you have the newest Flash.
Next, we need to make some code changes.
Correcting the Multi Upload Feature in Wordpress 2.5
You need an FTP program to access your server, and honestly, if you don’t know about how to use an FTP program, I’d get someone to help you with this.
Open File
wp-admin/includes/media.php
Find:
file_dialog_complete_handler : fileDialogComplete,
After that you’ll see:
debug: false,
Remove the comma:
debug: false
Save File
Upload to Server
Open
wp-includes/js/swfupload/handlers.js
Find:
.animate({minHeight:0,height:36,}
Remove the comma after 36
.animate({minHeight:0,height:36}
Save
Upload to Server
Source: http://trac.wordpress.org/changeset/7573
That “should” fix the problem. It did for me. Some reported that the removal of the comma had no effect. From what I could see, it wasn’t a browser or OS specific problem. It could be, but users were reporting various OS and browser setups.
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