Nashville Web Design | Ethical SEO & Internet Marketing, And Why You Should Care

Ethical SEO & Internet Marketing, And Why You Should Care

Posted on January 17, 2008
Filed Under Internet Marketing, SEO |

SEO and Internet Marketing are huge topics associated with launching a site, or just trying to increase your traffic. SEO stands for Search Engine Optimization, and is the practice of coding a website so it is better received by search engines (and many times, better ranked).

The world of internet marking has White Hat and Black Hat SEO, and many shades in between. It is important for web owners to know there is a difference and the huge penalties associated with improper techniques. Google has been cracking down and deceptive methods of SEO can lead to a decrease in rankings, and sometimes a removal and ban from Google (definitely NOT a good thing).

A few methods used by Black Hat SEO designers:

• Spam. Everyone hates it. They spam myspace, digg, and other social sites.
• Hidden Text. They add text to the page that can’t be seen by people, but can be seen by search engines. This allows them them to add useless keyword rich text that isn’t relevant to the site.
• Gateway pages. They set up useless pages that serve no other purpose than to attempt to improve rankings.
• Cloaking. Basically there are two versions of the site. One version is shown to the search engine and the other to the user.
• Interlinking. Setting up multiple sites that link to each other to increase the perceived relevance of the site.
• Selling page ranks. Sites with a high page rank can sell links off their site, which helps that site’s rank increase.

These methods usually break search engine rules and are frowned upon. They do work as a short term solution at times and can artificially boost your ranking, but aren’t a smart move for anyone who wants long term success. Also, if Google notices (and they do often), your site can be heavily penalized.

It is important to ask any designer or internet marketer about their practices. A good resource for proper and ethical marketing can be found at Google’s Webmaster Guidelines. I consider these a must read for anyone with a website.

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